These days the people are using mobiles devices to access websites instead of spending time in front of desktops or laptops. They are mostly using mobile devices to get a glimpse of various developments. They prefer to use the mobile devices to do official work and conduct effective business meetings. Not only that, they also indulge in online shopping, play games, check social updates and the list goes on.
It has become increasingly important for the website owners to make their websites mobile friendly keeping in mind the above scenario. The results were astonishing in a worldwide survey conducted by Google in 2012:
- The number of visitors interested in mobile friendly websites has grown up to 74%. Previously, it was 45%.
- 62% will not show interest if the website is not mobile friendly.
- 55% online shoppers used mobile device to do online shopping whereas 45% used desktops and laptops to do the same.
A mobile phone is not just being used to do online shopping or play games. But it is being used to exercise different types of online researches by the users. It is very important to have a mobile friendly website, if not then surely you’re going to lose business and miss out on esteemed customers.
It is a known fact that the traditional website does not display accurately on the mobile device. Responsive technology is used to optimize the website. Laptop, tablet, Smartphone, PC, etc. recognizes a responsive website and automatically resizes themselves for optimal viewing. Your competitor will be only too glad to serve them, so don’t ignore your customers because they are searching and shopping on mobile devices in increasing numbers.
Jump on that board. Yes, it’s true. Google will penalize non mobile friendly website. Google’s criterion is to increase search traffic by including mobile search results. You need to take benefit of it and always be in the front list of organic search results.You may have already noticed a slump in business if you are still using a standard website version. Digital analysts believe that it is the right time to shift your website from standard version to responsive technology. Even though, many users haven’t yet totally replaced their desktops or laptops for their mobile devices, but according to the digital and market analyst increasing number are doing so.
Provide your customers with what they are really interested in. Give the users fast loading pages, spam free website, better navigation with the best content and great products. Take advantage of that growing number of customers who are using mobile devices to visit ecommerce websites. Give the priority to make Google search index crawl into your website by enhancing and updating it into responsive version. You definitely wouldn’t want to vanish from the search results.
Smart phones and other mobile devices are fast becoming the most preferred way of accessing the internet. Based on the facts you cannot ignore the significance of having a mobile friendly website.